group of Anchal artisans sewing various organic cotton quilts outdoors using kantha stitching techniques

Sustainable Process

Designing Change Stitch by Stitch

Our Design Philosophy

Anchal’s designs seamlessly blend traditional, handmade crafts with contemporary aesthetics and eco-friendly values, revolutionizing textiles for the modern home and wardrobe. We honor the past and embrace the sustainable fashion movement by hand-stitching and printing all of our products while using sustainably sourced materials such as vintage fabrics, certified organic cotton, and non-toxic dyes.

Traditional Craft Techniques

close up of hand of Anchal artisan with a needle and pink thread hand-stitching a kantha quilt

Kantha Stitching

The kantha stitch is a simple running stitch that serves both utilitarian and decorative purposes. In its most basic form, it holds multiple layers of fabric together. When used decoratively, it can overlap, meander, and fill shapes with intricate designs. Originating in West Bengal, the kantha stitch is a culturally significant art form in India, with roots tracing back to ancient times.

At Anchal, we pride ourselves on offering the highest quality kantha stitching on the market. Our meticulous stitching is both thoughtful and precise, using luxurious embroidery thread to create the softest plush finish. We push the boundaries of contemporary kantha techniques by incorporating bold graphic motifs paired with a refined color palette, invoking a sense of casual sophistication.

woman measuring white thread with petal quilt in front of her to hand-embroider

Patchwork

Patchwork involves sewing together small pieces of fabric to create a larger design. In India, patchwork has a rich history deeply intertwined with the country's textile traditions. Originally a practical technique to repurpose worn fabrics, it evolved into an artistic craft featuring bold colors, geometric patterns, and detailed embroidery, reflecting India's diverse cultural heritage and skilled craftsmanship.

Anchal enhances these traditional methods with modern aesthetics, resulting in products that are both beautiful and meaningful. By using patchwork, Anchal not only showcases the artistry of the craft but also promotes sustainability by using organic cotton and repurposing fabric remnants into high-quality items.

artisan using a carved wooden block to block print intricate pattern onto white organic cotton fabric

Block Printing

Block printing is a remarkable traditional craft where intricate designs are carved into wooden blocks and used to apply ink or dye onto fabric.

At Anchal, this art form and color mixing are performed by a women led team, an extraordinary accomplishment in a field traditionally dominated by men in India. This empowers women artisans to break barriers and thrive in a male-dominated industry. Our designs blend traditional motifs with simple geometric patterns, creating a balanced aesthetic that honors cultural heritage while offering contemporary appeal.

close up of hands embroidering textile art with embroidered lime green and royal blue flowers

Embroidery

Embroidery is the art of decorating fabric or other materials using a needle to apply thread. This craft involves various stitches to create detailed designs, patterns, and imagery on textiles. Anchal artisans, known for their expertise in this field, specialize in a running kantha stitch to create intricate and elaborate designs.

To enhance their work, these artisans often incorporate other traditional stitching techniques such as cross-stitch, backstitch, and chain stitch. By combining these different methods, simple fabric transforms into a work of art with added texture, depth, and complexity.

woman holding Anchal's product tag that appears on every product with her name hand-embroidered in Hindi

Artisan Signed

Who made your piece? Check the tag for the hand-sewn name of our talented artisan. Each artisan takes immense pride in this personal touch and the intricate craftsmanship stitched into every piece.

Senior Artisan Neetu expressed, "I know that I will never be able to travel the world, but now my name will!"

Sustainable Materials & Methods

When you choose Anchal products made with organic cotton, recycled materials, and non-toxic dyes it is an eco-friendly and responsible choice that reduces harmful chemical use, conserves water, minimizes pollution, decreases waste, and lowers greenhouse gas emissions.

clothesline of colorful vintage cotton saris air drying to be made into kantha quilts

Upcycled Vintage Cotton & Silk

We proudly source vintage cotton and silk saris that we then upcycle into a variety of one-of-a-kind textile pieces. This practice helps minimize the environmental impact of textile production by reducing fabric waste and conserving resources. It also preserves cultural heritage by keeping traditional patterns and prints in use through kantha quilting.

stacks and rolls of organic cotton fabric used to make most of Anchal's products

Organic Cotton

All new fabric Anchal sources is GOTS certified organic cotton. This sustainable farming technique reduces water consumption, supports soil health and is grown without harmful pesticides or synthetic fertilizers. By avoiding toxic chemicals, organic cotton promotes safer working conditions and ensures healthier end products. Additionally, its use helps minimize the carbon footprint of textile production, contributing to a more environmentally friendly and ethical fashion industry.

close up of a roll of royal blue fabric dyed with AZO-free and non-toxic dyes

Non-Toxic Dyes

We use non-toxic dyes, free from harmful chemicals like AZO compounds, to ensure environmental sustainability and consumer safety. This practice not only reduces the ecological footprint of textile production by minimizing water pollution but protects consumers from potential allergic reactions, skin sensitivities, or other prolonged health issues associated with conventional dyes.

colorful vintage sari fabric scraps to be made into hair accessories ensuring zero waste

Zero Waste

We prioritize minimal waste in our product design, utilizing fabric scraps from our production to create new, useful items, effectively upcycling hundreds of pounds of fabric. Embracing zero waste principles, Anchal not only reduces landfill waste but also conserves resources and promotes sustainable consumption practices in the textile industry.

a curved shadowed archway with brightly lit stairs peaking through the doorway
Anchal's Ascend Patchwork Quilt inspired by a photograph

Design Inspiration

Anchal’s designs draw inspiration from India’s rich vernacular architecture, heritage artwork, and the unique perspectives of the artisans. Guided by their creativity and the preferences of our customers, we sketch numerous designs and experiment with diverse patterns and colors.

The Project Assistant team and artisans play a pivotal role in designing the vintage products by selecting impeccable color and pattern combinations that embody ultimate artistry. This collaborative process ensures each piece is meticulously crafted and uniquely created to complement your style.