We take pride in finding the right partners to carry our artisan's pieces. Stores that represent our same values, have chosen to stock their shelves with Anchal products. We want to take the opportunity to introduce these amazing partners to our customers and Anchal family. This month, we talked to Erin Donohoe, founder of sustainable online marketplace ED London.
How did the idea for the marketplace come about, and what inspired you tot take the leap, as best friends, to open an online marketplace focused on sustainable goods?
We were inspired after years of working in the fast fashion industry. Both of us collectively saw a need for a more sustainable way of shopping, as there is little choice on the high street or online.
What qualities do you look for in brands you support and products you buy?
We look for companies that can offer full transparency through their supply chain and also look into what sustainability and ethics they follow.
What makes ED London unique?
Full transparency. There is not a hidden agenda for why we are doing this. We wanted to created a community where people can learn what sustainability is all about, and what they can do to make their own imprint.
What is your favorite Anchal product on the shop?
Heather: The Didi Scarf
Erin: Weekender Bag
What do you predict is the future for sustainable fashion?
Customers are starting to realize where their products are from. After so many circumstances have happened, especially the Savar Building collapse in Bangladesh in 2013, people were shocked to hear and see how vulnerable people are treated in the textile industry. We also feel larger chains will start to recycle clothes and make new products from the yarn. H&M has plans in the pipeline for 2030, but we feel this movement needs to start happening faster.
What's next for ED London?
We are going to start moving ED London into a destination for where people can learn about sustainability, by providing reading tools on how to live more sustainably.
Last but not least, if you could design any change in the world, what would it be?
To have acceptance that we may not all agree on the same things, but we need to accept as a race that we need to work together for the better.
During the month of November, ED London will be donating 10% of all sales to sponsor an Anchal Health Camp for our artisans in India. Check out their beautifully curated Christmas Boxes and give gifts that give back this holiday season.