“One does not decide to be an entrepreneur. One is an entrepreneur. Those who decide to become entrepreneurs are making the first in a long line of bad business decisions.’”
The latest book that I’m reading on my Kindle (sigh, I miss the smell of real books and the texture of pages beneath my fingertips, but alas living abroad forces one to pack light) is The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World.
In this book John Elkington and Pamela Hartigan weave together various stories about unconventional social entrepreneurs across the world. Their purpose is to bring these stories to light to show that there are ways to disrupt current value chains, business models and existing industries by bringing services and products to market that marginalized populations were once excluded from. They argue that the work of these “unreasonable” folks will eventually set the precedent for all businesses, past and present, to become socially and/or environmentally conscious at some point. Although many of the stories are inspiring, I found some of the content to be a bit ambiguous, and there is also virtually no criticism or tough questions being asked. I’d be interested to hear what you all think!
For all of you entrepreneurs our there, can you relate? Can you identify with this “unreasonable” bent?
-Brittany (guest blogger)
Images provided by Flickr