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A Fashion Revolution

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A Fashion Revolution

Fashion Revolution Day takes place on the anniversary of the 2013 factory disaster in Dhaka, Bangladesh. On April 24th, 1133 people were killed & over 2500 people were injured when the Rana Plaza factory complex collapsed. Social & environmental catastrophes in fashion supply chains continue every day, primarily impacting women & girls in the developing world. Today's efforts aim to help raise awareness for the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future for fashion.

This year the Fashion Revolution theme is "Who Made My Clothes", which is specifically designed to challenge the consumer to think about every aspect of production - from the growing & sourcing of materials, to the conditions in the workplace and the person who's labor & love finished each piece.

Anchal celebrates sustainable fashion 365 days a year by providing a safe workspace, sourcing recycled material, cultivating environmental stewardship, promoting cultural practices and by honoring the creativity & individuality of each artisan. Every Anchal piece is hand stitched with the artisan's unique perspective and hand-sewn signature. We encourage our customers to connect with their sisters in India and to champion the artisan who made their garment. Every artisan has a story that deserves to be told.

Nazia, a twenty-four year old woman from Ajmer, India has an eight year old son that she supports on her own. When she started working at Anchal five years ago she struggled to put food on the table. Nazia has since been promoted to project assistant and now pays for her son's education. In addition to his second grade classes, Nazia pays for a private tutor and sits in on the lessons so that she can guide him when he has questions.

During our stay in India last month, Nazia told us that she wants Anchal customers to know that all of the artisans "work really hard to make stuff that people like. When people buy our products, it means that we can feed, clothe & educate our children."

We encourage you to celebrate Fashion Revolution Day by being a responsible, socially conscious shopper, following our Artisan Behind the Art series and celebrating the individual - not just today but every day.


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