the didi connection
In India, women affectionately call each other didi, meaning sister in Hindi.
The Didi Connection is a global sisterhood passionate about making a difference for women across continents and seas. Its effectiveness stems from the realization that all women are sisters and that you can do something to change a fellow sister’s life today.
Caring for a sister is a natural, joyful endeavor — the true Didi Connection!
how it works
In collaboration with award winning actress and activist, America Ferrera, the Didi Connection brings women together through beautiful, one-of-a-kind scarves created by Anchal artisans.
When you purchase a Didi Scarf, you are supporting your sister out of the sex trade in India.
Our goal is to sell 600 scarves and support 15 of our sisters in leaving the sex trade for good. The Didi Connection will give our sisters the opportunity to work full-time as Anchal artisans, making 30%-50% more income than sex work.
In addition, this campaign provides several other program benefits including; education workshops, design and vocational training, health care benefits, scholarship funding for children’s education, and confidence and restoration of self worth.
america ferrera joins the didi connection
America Ferrera is perhaps best known for her fearless portrayal of ‘Betty Suarez’ on ABC’s hit comedy Ugly Betty. This breakthrough role has earned Ferrera an Emmy, a Golden Globe and a Screen Actors Guild Award, as well as ALMA and Imagen Awards. She is also known for her role as ‘Carmen Lowell’ in Warner Brothers’ The Sisterhood of the Traveling Pants 1 and 2.
Passionate about the issues of gender equality and women’s empowerment, America Ferrera is also a women’s rights activist. She traveled to India with Nicholas Kristof in May 2011 to film the PBS Documentary, Half the Sky: Turning Oppression into Opportunity for Women Worldwide. During her trip, America visited New Light, one of Anchal Project’s NGO partners.
It wasn’t long before America was sitting on the ground with the Anchal’s artisans participating in our program, and admiring the beauty of their strength and the products they made.
“New Light and Anchal work hand-in hand: New Light saves the innocence of the children and Anchal restores the safety and dignity of their mothers. While working with New Light during the filming of Half the Sky, I was very inspired by Anchal’s program that provides creative jobs to support women out of the sex trade. I felt compelled to partner with them on the Didi Connection.”
join the didi connection